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‘I’m A Celebrity’ Themed Attraction Comes To Salford

A new themed attraction based on the popular ITV reality show ‘I’m A Celebrity… Get Me Out Of Here!’ is set to open in the Uk later this year.

The Birmingham Mail reports that the attraction will be located at the Lowry Outlet Mall in Salford Quays, Greater Manchester, and the I’m A Celebrity… Jungle Challenge indoor park will be marketed as a ‘multi-sensory adrenaline adventure’.

Visitors to the attraction will compete to become the ‘king or queen of the jungle’ by following the format of the popular TV show by collecting gold stars.

These stars are earned by taking part in 90-minute challenges, such as zip wires, climbing walls, and parachute drops. The indoor attraction will have zones named after the TV show’s iconic areas - the Main Camp, Croc Creek, and Snake Rock.

I'm A Celebrity... Jungle Challenge was first announced back in 2019, but its launch has been delayed due to the pandemic, and is being developed by ITV, which owns the rights to the show.

A spokesperson told Attractions Management: “The Jungle Challenge team are working hard to get the attraction ready for a 2021 opening, however, we are having to accommodate the challenges presented by COVID-19.

“It will be the perfect day out for all the family. Campmates will venture into the specially created jungle where you’ll need to navigate a series of obstacles and challenges. They can then face their fears, test their nerve and agility and collect as many stars as they can for their chance to be crowned “King” or “Queen” of the jungle!”

Following the challenge, guests can visit a themed 'Tree-top Studio' gift shop.

I'm A Celebrity... Jungle Challenge adds to the range of themed attractions featuring ITV shows, which it has developed as part of its "More Than TV" strategy. Others include the Emmerdale Village Tour, Coronation Street – The Tour, and Ninja Warrior UK.

If you’re looking for specialists in themed architecture in the UK, get in touch today.

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