The gamification of theme parks continues and there are an increasing number of interactive theme park rides appearing around the world.
As an article for Blooloop recently noted, this doesn’t only have to mean gamification within the rides themselves, but also providing interactive experiences in other areas of the park and within queues.
Disney has, naturally, been one of the pioneers of these kinds of attractions, although it has announced that it is retiring one such example of interactive entertainment in its parks, with the Sorcerers of Magic Kingdom game set to be removed from its Magic Kingdom theme park.
Another place where you can see examples of how interactive technology is being utilised in theme parks is, perhaps unsurprisingly, at the Wizarding World of Harry Potter, where guests who have purchased special magic wands can enjoy interactive experiences at various locations around the Universal park.
The publication also cited two places that have taken the concept of interactive experiences even further by using live actors, highlighting Knott’s Berry Farm’s Ghost Town Alive and Evermore as examples of this approach.
There are many examples away from large theme parks where interactivity and gamification is taking place, with the most notable example being escape rooms.
When the new Avengers Campus opens at Disney California Adventure park, there are likely to be yet more examples of theme park rides that have interactive elements to them. Inside The Magic recently shared comments made by Disneyland president Ken Potrock, in which he stated that the attraction will be an “immersive experience” that guests will love.
For an experience to be truly immersive, every element of an attraction has to come together, including its physical design and appearance. Getting the right themed architecture for any attraction is therefore essential to create the desired effect.